Luis Martinez

Luis is the Senior Vice President of R&D and Commercialization at Rubix Foods, a culinary and food science-focused provider of flavor and functional ingredients for restaurants and food manufacturers.

He has also been actively serving in the Florida IFT board for 12 years and has led the development and growth of the FL IFT Suppliers Night Expo over the last 10 years, transforming it, with the support from his team, on the fastest growing SN Expo in the US.

He holds a M.S. degree in Foods Science with a minor in Agribusiness Management and a B.S. degree in Food Science from the University of Florida and a B.S. degree in Food Engineering from ESPOL in Guayaquil, Ecuador.

With over 18 years of experience in the food and beverage industry. Luis is a proven transformational leader that specializes in delivering accelerated growth through proactive innovations and culinary creations, driving increased revenue and profit margins across categories.

As a strategic thinker, Luis has a demonstrated ability to identify, create, monetize, and commercialize technology-driven ideas—turning innovation into tangible growth and value. His expertise spans manufacturing, product development, commercialization, innovation, and technical sales, supported by a diverse educational background.

In his role at Rubix as SVP, Luis is a member of the executive leadership team and a contributor to the Management Operating System. He leads cross-functional initiatives that shape strategic direction and align Innovation, Product Development, and Commercialization with overall business goals.

Luis is committed to fostering disruptive, value-driven innovation and excels at diagnosing industry challenges and developing proactive solutions that advance the food industry. His passion for innovation and leadership continues to drive meaningful change and inspire others in the field.